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Chủ đề: Google công bố mức doanh thu 12.21 tỷ đô la trong quý 2 năm 2012


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    Google công bố mức doanh thu 12.21 tỷ USD trong quý 2 năm 2012



    Google đã công bố một báo cáo về tình hình doanh thu hợp nhất của hãng trong quý II năm nay đạt $12,21 tỷ USD tính đến ngày 30 tháng 6 năm 2012, tức là tăng 35% so với quý II năm 2011. Trong số đó, lợi nhuận của hãng đạt được là 2,79 tỷ USD (tăng 0,28 tỷ USD so với 2,51 tỷ USD quý II 2011) . Tốc độ tăng trưởng doanh thu là 21% cao hơn so với các mức tăng trưởng trong thời gian trước đây của gã khổng lồ tìm kiếm có số lượng nhân viên 54.604 người này từng đạt được. Trong số ấy, có khoảng 10,96 tỷ USD doanh thu đến từ mảng quảng cáo và các doanh nghiệp nhỏ, 7,54 tỷ USD trong số đó là từ các trang web thuộc sở hữu trực tiếp của Google.

    Ông Larry Page - Giám đốc điều hành của Google vui mừng cho biết: “Google đã trải qua một quý thành công với tốc độ tăng trưởng 21% doanh thu trong năm và chúng tôi đưa ra một loạt các sản phẩm mới thú vị tại hội nghị I/O - đặc biệt là Nexus 7 đã nhận được nhiều sự quan tâm của công chúng", "Quý này cũng rất đặc biệt bởi vì Motorola đã là một phần của gia đình Google, và chúng tôi vui mừng về tiềm năng để xây dựng các thiết bị tuyệt vời cho người sử dụng".

    Đối với riêng công ty con mới của Google, Motorola đạt doanh thu là $1,25 tỷ USD (trong đó 843 triệu USD từ phân khúc điện thoại di động và 407 triệu USD từ phân khúc đồ gia dụng), 10% của doanh thu hợp nhất trong quý thứ hai của năm 2012. Thành công Droid RAZR MAXX tại thị trường Mỹ nhưng Motorola vẫn không thể bù đắp nổi sự sụt giảm trên các thị trường khác khi họ vẫn thua lỗ 38 triệu USD trong quý này.

    Tham khảo: Google

    Q2 Financial Highlights

    Revenues and Other Information – On a consolidated basis, Google Inc. revenues for the quarter ended June 30, 2012 was $12.21 billion, an increase of 35% compared to the second quarter of 2011.

    • Google Revenues (advertising and other) – Google revenues were $10.96 billion, or 90% of consolidated revenues, in the second quarter of 2012, representing a 21% increase over second quarter 2011 revenues of $9.03 billion.
      • Google Sites Revenues – Google-owned sites generated revenues of $7.54 billion, or 69% of Google revenues, in the second quarter of 2012. This represents a 21% increase over second quarter 2011 Google sites revenues of $6.23 billion.
      • Google Network Revenues – Google’s partner sites generated revenues of $2.98 billion, or 27% of Google revenues, in the second quarter of 2012. This represents a 20% increase from second quarter 2011 Google network revenues of $2.48 billion.

      Google International Revenues – Google revenues from outside of the United States totaled $5.96 billion, representing 54% of Google revenues in the second quarter of 2012, compared to 54% in the first quarter of 2012 and 54% in the second quarter of 2011.
      Foreign Exchange Impact on Google Revenues – Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the first quarter of 2012 through the second quarter of 2012, our Google revenues in the second quarter of 2012 would have been $68 million higher. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the second quarter of 2011 through the second quarter of 2012, our Google revenues in the second quarter of 2012 would have been $350 million higher.

      • Google revenues from the United Kingdom totaled $1.18 billion, representing 11% of Google revenues in the second quarter of 2012, compared to 11% in the second quarter of 2011.
      • In the second quarter of 2012, we recognized a benefit of $81 million to Google revenues through our foreign exchange risk management program, compared to $4 million in the second quarter of 2011.

      Reconciliations of our consolidated non-GAAP international revenues and Google non-GAAP international revenues excluding the impact of foreign exchange and hedging to consolidated GAAP international revenues and Google GAAP international revenues are included at the end of this release.
      Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 42% over the second quarter of 2011 and increased approximately 1% over the first quarter of 2012.
      Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our Network members, decreased approximately 16% over the second quarter of 2011 and increased approximately 1% over the first quarter of 2012.
      TAC – Traffic acquisition costs, the portion of revenues shared with Google’s partners, increased to $2.60 billion in the second quarter of 2012, compared to $2.11 billion in the second quarter of 2011. TAC as a percentage of advertising revenues was 25% in the second quarter of 2012, compared to 24% in the second quarter of 2011.
      The majority of TAC is related to amounts ultimately paid to our Network members, which totaled $2.09 billion in the second quarter of 2012. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $507 million in the second quarter of 2012.


    • Motorola Revenues (hardware and other) – Motorola revenues were $1.25 billion ($843 million from the mobile segment and $407 million from the home segment), or 10% of consolidated revenues in the second quarter of 2012.

    Other Cost of Revenues – Other cost of revenues, which is comprised primarily of data center operational expenses, amortization of intangible assets, content acquisition costs, credit card processing charges, and manufacturing and inventory-related costs, increased to $2.41 billion, or 20% of revenues, in the second quarter of 2012, compared to $1.06 billion, or 12% of revenues, in the second quarter of 2011.
    Operating Expenses – Operating expenses, other than cost of revenues, were $4.0 billion in the second quarter of 2012, or 33% of revenues, compared to $2.97 billion in the second quarter of 2011, or 33% of revenues.
    Stock-Based Compensation (SBC) – In the second quarter of 2012, the total charge related to SBC was $658 million, of which $93 million was related to severance and benefit arrangements in connection with the Motorola acquisition, compared to $435 million in the second quarter of 2011.
    We currently estimate SBC charges for grants to employees prior to June 30, 2012 to be approximately $2.6 billion for 2012. This estimate does not include expenses to be recognized related to employee stock awards that are granted after June 30, 2012 or non-employee stock awards that have been or may be granted.
    Amortization Expenses – Amortization expenses of acquisition-related intangible assets were $193 million in the second quarter of 2012, compared to $106 million in the second quarter of 2011. Of the $193 million, $62 million was as a result of the acquisition of Motorola, of which $32 million was allocated to Google and $30 million was allocated to Motorola.
    Operating Income – On a consolidated basis, GAAP operating income in the second quarter of 2012 was $3.20 billion, or 26% of revenues. This compares to GAAP operating income of $2.88 billion, or 32% of revenues, in the second quarter of 2011. Non-GAAP operating income in the second quarter of 2012 was $3.95 billion, or 32% of revenues. This compares to non-GAAP operating income of $3.32 billion, or 37% of revenues, in the second quarter of 2011.

    • Google Operating Income – GAAP operating income for Google was $3.44 billion, or 31% of Google revenues, in the second quarter of 2012. This compares to GAAP operating income of $2.88 billion, or 32% of Google revenues, in the second quarter of 2011. Non-GAAP operating income in the second quarter of 2012 was $3.99 billion, or 36% of Google revenues. This compares to non-GAAP operating income of $3.32 billion in the second quarter of 2011, or 37% of Google revenues.
    • Motorola Operating Loss – GAAP operating loss for Motorola was $233 million ($192 million for the mobile segment and $41 million for the home segment), or -19% of Motorola revenues in the second quarter of 2012. Non-GAAP operating loss for Motorola in the second quarter of 2012 was $38 million, or -3% of Motorola revenues.



    Chủ đề tương tự:

    Lần sửa cuối bởi sieuload; 20-07-12 lúc 02:01 PM

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